The Pin Ball Affect is what occurs when a site’s pages link to each other. Inter-linking.

Whether an ecommerce store, B2B or personal website, text links on pages to other pages within the same site are good and have a positive affect on indexing.

Examples of Pin Balling

* A product page on an online store contains a text link to a related product.

* A service-oriented website has a page about Service A. It contains a link to another page on the site about Service B.

These inter-site text links keep search engine spiders bouncing around from page to page within a site. Think of it as keeping a pin ball bouncing around and around through the use of flippers and bumpers. The search engine spider is the pin ball. Text links are the flippers and bumpers.

As with most things, there is a right way and a not-so-good way to create the text links. Experience is needed and care taken to ensure that, if the time is going to be spent inter-linking, the job is correctly done.

The Pin Ball Affect is a phrase coined in 2005 by Steve DiPietro of DiPietro Marketing Group LLC.